From swapping in a blue, cloudless sky to making the grass a little — or a lot — greener, the use of selective photo magic to make real estate ads more appealing is not new — but this $4 million 'renovator's dream' got the full treatment.
abc.net.au/news/photo-enhancement-real-estate-ad-for-4m-launceston-property/101982084Real estate agents have been using artists' impressions to sell houses and land for decades.The sale ad for the house features an "artist's impression" of what the $4m property "could look like when restored to its former glory", the agent says
The Real Estate Institute of Tasmania said artists' impressions have been used in sale ads for a long time The entire home, down from its rusted roof and verandah to the cracks in the stonework, has been reworked to give an impression of what the property could look like if the new owner did a total renovation.
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