More homegrown designers are offering affordable ways into their brands, including one that wants to be the next Jacquemus.
Peter Strateas and Mario-Luca Carlucci, the designers behind locally produced luxury brand Strateas Carlucci, know they’re in a small – and somewhat endangered – club.
Staying homegrown … Strateas Carlucci designers Peter Strateas and Mario-Luca Carlucci with models, including 13-year-old Ryder Carlucci.“People are more aware, they want something locally made, great quality, ethically sourced, fabrics to be organic and all of that but are they willing to make that jump with the price point? The answer is sometimes no, sadly,” says Carlucci.
Strateas and Carlucci launched their luxury streetwear label in 2013 to immediate acclaim, earning them some of the nation’s top emerging design prizes and the honour of being the first Australian label to show at Paris Men’s Fashion Week, back in 2015.If their first decade in business was about conquering the international market, then their second, buttressed by the impact of the pandemic, is about building their customer base here before once again showing in Europe.
“ disruptive, but he’s also become a household name – that’s where we wanted to be,” Carlucci says. “We still have plans to get to that level.”The designers hope their kidswear will fill a gap for parents looking for something less gendered, as well as something sustainable and a little “edgy”. Most pieces will cost less than $100.
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