Logan Paul and KSI have announced UFC fighters Israel Adesanya and Alexander Volkanovski as the first official ‘PRIME athletes.’ On Sunday, the YouTuber, who went eight rounds with boxing legend Fl…
Logan Paul and KSI have announced UFC fighters Israel Adesanya and Alexander Volkanovski as the first official ‘PRIME athletes.’with boxing legend Floyd Mayweather, shared a promotional video to announce his brand's collaboration with two UFC champions."The first official PRIME athletes. Welcome to the family Israel Adesanya [and] Alexander Volkanovski,” Paul tweeted alongside the clip.
“I’m in my PRIME,” Adesanya wrote confirming his affiliation with PRIME, while Volkanovski simply reposted a picture of him and his teammate holding the drink to announce the deal. KSI suggested more PRIME athletes will be coming on board soon and asked his 8.8 million Twitter followers who they should sign next, he wrote: “This is huge!! What athlete, from any sport, should we sponsor next?”, before becoming friends and joining forces to launch their own energy drink business in January 2022.
PRIME became an instant hit, especially in the UK, as it caused stampedes among customers trying to buy the drink from retailers such as Asda and Aldi. Demand was so high, a shop in Wakefield called 'Wakey Wines' even became famous on TikTok for selling bottles of Prime for £100 each, but, replacing Gatorade to become the Premier League football club's official drink.and PRIME became its official drink but they faced some backlash from fighters.
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