Al Jaffee, Mad magazine’s award-winning cartoonist and ageless wise guy who delighted millions of kids with the sneaky fun of the Fold-In and the snark of “Snappy Answers to Stupid Questions,” has died. He was 102.
Mad Magazine cartoonist Al Jaffee attends an event to honor veteran contributors of MAD Magazine at the Savannah College of Art and Design and the National Cartoonists Society on Oct. 11, 2011 in Savannah, Ga. Jaffee died Monday at the age of 102.
Readers savored his Fold-Ins like dessert, turning to them on the inside back cover after looking through such other favorites as Don Martin’s “Spy. vs. Spy” and Dave Berg’s “The Lighter Side.” The premise, originally a spoof of the old Sports Illustrated and Playboy magazine foldouts, was that you started with a full-page drawing and question on top, folded two designated points toward the middle and produced a new and surprising image, along with the answer.
Jaffee didn’t just satirize the culture; he helped change it. His parodies of advertisements included such future real-life products as automatic redialing for a telephone, a computer spell checker and graffiti-proof surfaces. He also anticipated peelable stamps, multiblade razors and self-extinguishing cigarettes.
Art was the saving presence of his childhood, which left him with permanent distrust of adults and authority. He was born in Savannah, Georgia, but for years was torn between the U.S., where his father preferred to live, and Lithuania, where his mother longed to return. In Lithuania, Jaffee endured poverty and bullying, but also developed his craft. With paper scarce and no school to attend, he learned to read and write through the comic strips mailed by his father.
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