A New Zealand car yard was ordered to take down an online advertisement after a complaint was made about the “sexual innuendo.”
A New Zealand car yard known for its comedic advertising was ordered to take down an online video after a formal complaint was made about the “sexual innuendo” used.
Other comments included “doing the deed under the fireworks at New Year’s” and “plug which matches the inserting action you’ve been getting”. Portage Cars responded to the complaint saying the video was “not an advertisement” and was “a funny car review that generates social media and brand awareness”.
The Advertising Standards Authority ruled that the video had not caused serious or widespread offense and despite being risqué was unlikely to cause serious offense to the intended audience.
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