Independent Senator says the government must close a loophole in laws protecting children from alcohol advertising on free-to-air television.
A legal loophole allows alcohol companies to advertise during children-friendly television programming and the regulator is fielding complaints about ads for beer in broadcasts ofAlcohol advertising is banned on free-to-air television during children-friendly viewing times between 6am and 8.30pm, but there is no ban in place for free-to-air programming played via an app on a smart television.
The Australian Communications and Media Authority has received complaints about TV apps including 7Plus and 9Now, which is owned by Nine Entertainment, the owner of this masthead.There are at 28 examples of alcohol advertisements during children’s hours, including ads for Tooheys beer duringon 7Plus at 6pm, Hahn beer duringon 7Plus, which featured performances from Cinderella, The Wiggles and Mickey and Minnie Mouse.
“The government is working to address the gaps and inconsistencies in the existing regulatory framework applying to media services in Australia through its broader media reform process.” “Multiple studies show that the earlier that kids are exposed to alcohol advertising the more likely they are to start drinking earlier and the more likely they are to have problems with alcohol throughout their life,” Giorgi said.
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