The skin care brand has teamed with the “Riverdale” actress in advance of its nationwide rollout at Ulta Beauty next month.
“I feel like this is a completely new role that I’ve started to be interested in,” said Mendes, for whom this partnership marks her first foray into the beauty business. “Taking on this role with Loops was just a very natural progression for me and my career. The products are straightforward, and so easy to weave into a skin care routineYou May Also Likeas creative director of the brand, while Ratajkowski, who initially joined forces with Loops in October 2020, is now a co-owner.
“Just like Emily, Camila is one of those few and far between celebrities out there that just sort of has a Midas touch,” said Peek. “Partnerships that are authentic, and based off of people really loving the products, are what succeedhen you try to slap a celebrity’s name onto a brand and pay that person, it just really doesn’t workLoops offers a variety of need-based face masks, ranging in price from $25 for a bundle of five under-eye masks, to $95 for its Big Night Out 15-mask bundle.
Beginning Aug. 1, Loops’ entire portfolio will be available for purchase at ulta.com, while key skus will make their way into the retailer’s brick-and-mortar locationswhere Peek envisioned the brand would land since its very inception. “We always saw Ulta as a first partner for us,” said Peek. “We’re excited to really explode through the retail channel, as well as build out our d-to-c [direct-to-consumer] channel even further.
Loops skyrocketed in popularity during the pandemic, with celebrities including Vanessa Hudgens and Emma Roberts showing love to the brand via social media, prompting fans to follow suit in hordes.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Must Read: 'Vogue' Forces of Fashion Sets Fall Return, Halsey Launches Second Beauty BrandPlus, Fwrd will now buy back your used designer bags.
Read more »
5 R29 Editors On The Beauty Glow-Ups That Transformed Their LivesFrom finally landing on the perfect lip color and unexpectedly embracing facial hair to learning to love our skin, blemishes and all, five R29 staffers share their glow-up stories.
Read more »
‘Natural Beauty Fest’ returns to Jacksonville this weekendWith four DJs, four stages, live music and good food, the Natural Beauty and Wellness Festival is jam-packed with entertainment for ALL!
Read more »
16 Beauty Leaders on Reimagining Packaging for a Sustainability-Conscious AgeCan’t stand the thought of more plastic bobbing in the ocean? These forward-thinking brands aim to usher in a new era of sustainable beauty, from the outside in.
Read more »
The It List: Off-White beauty collection launches at Holt RenfrewLuxury retail Holt Renfrew recently announced the exclusive Canadian launch of the first beauty collection from the brand Off\u002DWhite.
Read more »