Loro Piana HQ is transformed by designer Cristián Mohaded for Milan Design Week 2023, inspired by Andean stone piles and the colours of Argentine lagoons
‘Apacheta’ at Loro Piana’s Milan headquarters, including furniture and an installation by Cristián MohadedLoro Piana tapped Argentine designer and craftsman Cristián Mohaded to create an installation at the company’s headquarters for
. For the occasion, Mohaded has transformed the Cortile della Seta into a landscape informed by the Andes. Apacheta-inspired tower and furniture by Cristián Mohaded for Loro Piana, centuries-old piles of stones that honour the spirit of the Pachamama and indicate paths and passes across the Andes, built over the centuries by travellers who carried them by hand to mark the way for anyone who would follow.
Loro Piana and the designer both share a passion for natural materials and sustainability, and a commitment to craft and beauty. But they are also linked by a deeper connection: Mohaded was born in Catamarca, in the north-west of Argentina, the same location where Loro Piana sources vicuña, the world’s most precious and exclusive animal fibre, used across its collections.
As part of the Milan Design Week presentation, Mohaded has created a series of furniture designs that include sofas, armchairs, a bench, tables and containers, whose forms discreetly nod to the shapes of the stones carved in wood and softened by the textured materials of the Loro Piana textiles, and ceramics in colours that reference Argentine lagoons.
The project sees the courtyard at Loro Piana HQ transformed into a dreamscape inspired by Catamarca, featuring 12 towers that mimic the irregular, rising shapes of the Apachetaupholstered with fabrics from old Loro Piana interiors collections, inviting visitors to ponder on the meaning of ennobling discarded materials. ‘This project is undoubtedly another bridge of that relationship and connection between Latin America and the brand,’ says Mohaded.
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