Loyalty programs aren’t trying to hide the best redemptions, but they’re certainly banking on the fact that some consumers aren’t very good at math
Every loyalty program promotes flexibility. The idea is that you can use your points or miles for free flights, hotels, merchandise, gas and more.
A reader recently told me that he preferred to redeem his American Express membership rewards points for Air Canada gift cards. He figured this gave him maximum flexibility, since he could use the gift cards as he pleased and didn’t need to worry about the value of his points or any potential blackout dates.
Once he knew about the better options, the reader said he wished loyalty programs were less complicated and the value easier to understand. since they keep the programs profitable.With so many loyalty programs around, consumers want the flexibility to transfer their points between programs to maximize their rewards. And while expecting every loyalty program to have multiple partners is unrealistic, we’re starting to see many more collaborations.
Not only do you need to understand the base value of the rewards so you can compare them with your existing programs, but you also need to determine what redemptions offer the best value. No one will advertise the best return, so you will need to do a lot of research.
Points Point Card Programs Aeroplan Rewards Flexibility Air Canada RBC Shell
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