Lucid Follows Tesla's Lead Offering $7,500 Discount To Start 2023 | Carscoops carscoops
recently suggested that the automaker is attempting to leverage its high profit margins to cut prices below what its competitors can afford to do, ahead of slowing demand prompted by an impending recession.
While that may be impacting Lucid’s decision, the startup has been toying with discountsIn early December, Lucid reached out to customers who had reserved an Air but then declined to make a formal order offering the pre-price-hike price for the car. Lucid workers, meanwhile, were offered a discount of up to $18,000 at the time.
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