Luxury Brands Are Getting Into the Sustainable Beauty Game | Well+Good

An inside look at 'green-washing' in the luxury beauty world 🌿💄

"When you look at a refillable lipstick tube and you think about the volumes of plastic, it can feel a little bit hopeless," says Davis."But everyone is using different products. If we all were able to purchase those in refill, or even just some much greater percentage of them were in refill, the amount of waste reduction would be massive."

Kjaer Weis and Augustinus Bader both report consumer loyalty when it comes to refills. Kjaer Weis says that nearly a third of her business is the purchase of refills, with the number growing every year. Augustinus Bader offers refills for three of its 20-plus products. Refills account for nearly 50 percent of all serum and eye cream purchases from launch to date. And while the

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