Capping months of speculation, LVMH Moët Hennessy Louis Vuitton on Monday signed on to become a premium partner of the Paris 2024 Olympic and Paralympic Games.
In addition, LVMH will sponsor athletes including French swimmer Léon Marchand, who this weekend broke Michael Phelps’ last individual world record. Those relationships will pave the way for sports stars to ink brand ambassador contracts with its houses.
“It was important for us to be a know-how partner, and a partner that really contributes something to these Olympic and Paralympic Games, and not just a sponsor who signs a check and then completely steps back from the event,” he said. “When you think about the amounts that have been committed, it does not seem disproportionate either in terms of time spent.”
Chaumet will design the medals, due to be unveiled early next year. “It’s the first time that a jeweler has designed medals, in association with the Paris Mint,” Arnault said. “There are private hospitality zones across Paris in which Moët Hennessy’s products will be available,” said Arnault, noting these were not limited to competition spaces.
Vuitton has been stepping up its partnerships with sports stars. Last year, its campaign featuring soccer stars Lionel Messi and Cristiano Ronaldo playing chess went viral, and it recently signed tennis phenomenon. Meanwhile, Dior’s current campaign for the Lady 95.22 handbag features champion wheelchair fencer Beatrice “Bebe” Vio.
He noted that in 2016, LVMH was one of the official sponsors of the French capital’s bid for the 2024 Summer Olympics.
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