Chinese firm Lynk&Co are heading for the UK market in 2024 with the launch of a new electric SUV
Lynk&Co, owned by China’s Geely, would also bring its subscription sales model to the UK, which means owners pay a flat all-inclusive monthly fee and sign up for as little as a month at a time.
Subscribers largely sign up online, but the company also maintains a small network of brand-boosting ‘clubs’ that act as a showroom 'hang-out' area. The UK electric car will follow Lynk&Co’s European strategy of sticking to a single compact car, rather than expanding into bigger segments as the brand has done in China. “We see that our customers want compact vehicles that are small enough for the city and big enough for a small family,” Visser said in June.
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