'M3gan,' the fashion-forward, murderous doll is ringing up big bucks at the box office.
Blumhouse, a producer of"M3gan," has revolutionized the horror genre in the last decade, turning small budget flicks into huge box-office returns. The studio has been responsible for the profitable and popular"Paranormal Activity" films as well as the Academy Award-winning"Get Out."
Following that model,"M3gan" was made for just $12 million and is on its way past $100 million. Already, Universal and Blumhouse have greenlighted a sequel due out in 2025.Last year, most wide-released horror films had a budget of between $16 million and $35 million. The only outlier was"Get Out" director Jordan Peele's"Nope," which carried a $68 million production budget.
Unlike fans of comic book films, who can be easily turned off by an unfaithful adaptation of their favorite character, horror fans don't seem to mind if the film isn't totally up to par. So long as the movie had some good scares and was seen as a fun experience, they'll be back for the next installment.
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