In an expansion of its partnership with WHP Global, Macy’s will bring the Toys “R” Us brand to all its stores in the U.S.
Since August 2021, Macy’s has offered the assortment of Toys “R” Us products online at macys.com/toyrus and ToysRUs.com, driven by Macy’s digital and fulfillment ecosystem. Macy’s reported in the first quarter of 2022 that toy sales were 15 times higher than the comparable period prior to the Toys “R” Us partnership.
“Macy’s cannot wait to bring the Toys ‘R’ Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer. “We hope Toys ‘R’ Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys ‘R’ Us has beenWHP Global, a
New York-based brand acquisition and management firm, acquired a controlling interest in TRU Kids Inc., parent company of Toys “R” Us, Babies “R” Us and Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands, for an undisclosed price. At the time, it was reported that Toys “R” Us and Babies “R” Us accounted for more than $2 billion in global retail sales annually through nearly 900 branded stores and e-commerce sites in 25-plus countries.
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