Magician Jay Alexander wrote the pandemic performing arts playbook - The San Francisco Examiner

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Magician Jay Alexander wrote the pandemic performing arts playbook - The San Francisco Examiner
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Magician, comic, mentalist and rainmaker Jay Alexander has always been an adaptor and a hustler.

Jay Alexander performs at his Marrakech Magic Theater. He never stops working, never stops creating. When the world shut down two years ago, he remembers thinking, “I don’t know how long this thing is going to last, but I don’t have the theater. I’ve got to keep working.’”

“Many were people who came to the theater, saw the show and had this incredible time on their vacation in San Francisco,” Alexander said. “Now they were stuck at home, kind of freaked out, so they felt like they could relive their vacation in a fun way, watching the show virtually.”“In the theater, I only see the first two rows of faces,” he said.

Two years in, he left school to pursue his passions, supporting himself by making flyers for beloved and now long-gone music venues like Nightbreak and the I-Beam. Alexander also performed magic at kids’ birthday parties on weekends, something he’d done since middle school in his hometown of Houston, where his love of magic began.

The work ethic he learned under Rieke drives him, but it’s Henning’s sense of wonder that Alexander brings to each performance.

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