The 2023 Major League Baseball season opens Thursday, boasting a new official advertising slogan: “Baseball is Something Else.” In terms of media presence, that phrase definitely rings …
are back with exclusive game packages and regional sports networks like YES, NESN and Bally Sports have all gone “over the top” with pricey new subscription offerings. ESPN+ will also stream games almost daily, though on a non-exclusive basis as online mirrors of regional telecasts.
Bally Sports+, a streamer connected to the 19 Bally regional sports networks run by the Sinclair Broadcast-backed Diamond Sports Group, and NESN+ will have full baseball seasons for the first time. They debuted midway through last year. With the bottom dropping out of the traditional RSN business model — a shift exacerbated by Covid, which wiped out months of games in 2020 and cast a shadow into 2021 — baseball has suffered more than other sports. The NFL, for example, operates on a national model, doing business with a handful of rights holders. Diamond recently enteredproceedings. AT&T Sports Networks, two RSNs operated by Warner Bros Discovery, indicated they may not have enough cash to pay for rights fees this season.
One potential scenario widely discussed id MLB itself operating a streaming service with regional options for fans of certain teams. It already has MLB TV, a linear network with select game broadcasts, but entering the direct-to-consumer business would be a significant milestone. In another wrinkle, a division called MLB Advanced Media, or BAM Tech, was acquired by Disney.
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