Major retailers using facial recognition technology on unsuspecting customers: Choice | ameliamcguiree
Major Australian retailers have been secretly capturing the faces of their customers without their knowledge, a consumer group investigation has found.
Consumer group data advocate Kate Bower said almost 80 per cent of Australians were not aware retailers were capturing their facial features in this way and that it was similar to “collecting your fingerprints or DNA every time you shop”. Bower said Kmart and Bunnings do have discreet signs at the entrance of the relevant stores as well as a privacy policy that can be found online but that these measures are insufficient.
Choice has referred the offending retailers to the Office of the Australian Information Commissioner to investigate potential breaches of the Privacy Act and is lobbying the government to implement a regulatory framework to protect consumers from harmful and unfair practices.
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