Major supermarket removing best before dates on 300 fruit and veg products

MARKS and Spencer is scrapping best before dates to help reduce in-store and household food waste. Dates will be removed from over 300 fruit and vegetable products – 85% of M&S’ produce offerin…

As well as reducing the number of best before dates, the retailer is taking several steps to reduce food waste and helping its 30 million customers and 70,000 colleagues to do the same.

Andrew Clappen, Director of Food Technology, said: “We’re determined to tackle food waste – our teams and suppliers work hard to deliver fresh, delicious, responsibly sourced produce at great value and we need to do all we can to make sure none of it gets thrown away. “To do that, we need to be innovative and ambitious - removing best before dates where safe to do so, trialling new ways to sell our products and galvanising our customers to get creative with leftovers and embrace change.

“The other side of the challenge is making sure anything edible we don’t sell reaches those who need it most.

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