Phoebe Philo must be mourning the industry she once knew.
. But for anyone who saw the full picture back in the maximalist days of Groovy Chick and Juicy Couture, there can be no unseeing the horrors of Von Dutch caps and rhinestones everywhere. There’s a reason why Lindsay Lohan left her velour behind; we should also have filed her coords under pop culture phenomena that never needs repeating.
I admire the fresh-faced fashion fans with a hunger for Depop hauls of Ed Hardy or an Ebay obsession with truffling out Jean Paul Gaultier. For us, it was immediate no-holds-barred gratification. Rails in Kookai et al bulged with camo, tattoo prints and cheeky slogans that were wildly inappropriate for our age group. A handkerchief crop top was not a luxury item, it was an obsession, a hot ticket to feeling grown up. Polyester was rife and we didn’t even know what viscose was.
Much has been made of our nostalgic fashion habits over the last few years, but the tacky excess of the ’00s – a cacophony of Claire’s earrings and belly chains – is jarring to think of in a decade where the planet, rather than MTV, is becoming a priority. I’m no minimalist, but give me a clean line, a flounce-free cut to dream about! Everyone deserves to find escapism in clothes, but it’s time to grow up and cast off the baker boy caps.
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