A Victorian man who turned a simple idea to reinvent thongs into a multimillion-dollar global empire has told of how he started his dream from a backyard shed.
Daniel Jones, 37, noticed a gap in the market for thongs that not only looked good but were actually good for people’s feet.
“I came up with the idea but coming up with the idea was the easy part. It was everything that followed and getting the product right that was enormously challenging.” He came up with the idea in 2011 but started “making moves on it seriously” the following year, but it wasn’t until 2015 that he actually sold his first pair of thongs.
Mr Jones started selling the thongs at local farmers markets including in his home town on the NSW and Victorian border. Picture: Supplied/Archies Footwear Archies thongs are now sold in more than 3000 stores across Australia and the globe, and has garnered so much attention that one of the AFL’s most notable players – Dustin Martin - became involved.
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