In 2014, Pitti Uomo named Marcelo Burlon County of Milan its winter edition’s guest designer, cementing the designer’s reputation within the fashion system and the men’s arena.
“I think that when I launched the brand, I was a bit ‘annoying’ to the industry,” Burlon admitted. His uncharacteristic approach to fashion storytelling bothered some, so much so that at one point, he recalled, Milan’s central neighborhood, Porta Venezia, was covered in posters bearing his portrait and some vulgar comments.Courtesy of Marcelo Burlon County of MilanMilan Fashion Week
“The fashion establishment didn’t really understand what I was doing, or my marketing strategies, but I think in the end I was right — everybody embraced the digital world,” he added. “It’s going to have a terrific cast of friends from all over the world and different backgrounds. These 10 years bear my name but in fact they were made up by the people who supported me throughout,” Burlon said.
Fashion-wise, the spring collection is, in Burlon’s vocabulary, a balance of craft and street, folk inflections and street edge, with denim, embroideries, nylon and psychedelia all thrown into the mix.