The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.
Challenger, Gray & Christmas said 2023’s figure marks a $1 billion increase from the prior year – and a record-high.
Senior Vice President Andrew Challenger noted in a press release, however, that March Madness "is a great way to connect teams, especially in the world of fully remote and hybrid work." "Creating events around March Madness, whether watching games or filling out brackets together with incentives for the winner, makes the workplace more exciting for both in-person and remote teams," Challenger said.took place earlier in the week, with the First Four games being played Tuesday and Wednesday for the men’s tournament and Wednesday and Thursday for the women’s, respectively. The first round for the respective competitions begins the day following the First Four games.
"Creating events around March Madness, whether watching games or filling out brackets together with incentives for the winner, makes the workplace more exciting for both in-person and remote teams," Challenger said. In the First Four for the men’s college basketball teams, Texas A&M, Pitt, Farleigh Dickinson University and Arizona State beat out their opponents,
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