Marching to a different drum: Young listeners turn off Triple J in droves | karlkwin
A lot of those listeners again headed to Smooth FM.Stablemate Craig Huggins was the most-listened to presenter on FM radio.Triple J’s grip on the youth market has taken another blow with its Melbourne audience share in the key 18-24 age demographic dropping 5.2 points, from a 14.4 per cent share to 9.2 per cent in the fourth radio survey of the year.
Its cumulative audience – a measure that counts as a listener anyone who has tuned in to a station for eight minutes within a 15-minute period at any time during the week – dropped from 624,000 to 548,000, a decline of 12 per cent. The radio survey blues aren’t confined to the ABC’s youth network, however. The national broadcaster’s grip on older listeners was also loosened with ABC Melbourne dropping marginally across the board, down from a 7.3 per cent share of the week to 6.9.
The biggest average audience on linear radio belongs to Stevenson and Howcroft, with 145,000 listeners. Their nearest competitor was Christian O’Connell on Gold, who saw his audience rise from 75,000 to 86,000. His share was up by 1.2 points, to 11.2 per cent.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Young boy left alone at school holiday program in MelbourneAn investigation is underway after a seven-year-old boy was left unsupervised at school holiday care for two hours in Melbourne.
Read more »
Formula 1 young gun survives horrific crash'I’m ok, all clear.' ❤️ Chinese driver Guanyu Zhou survived one of the most shocking crashes in F1 history overnight, seen here still stuck in his car at Silverstone. 😱🏎️ 📖 MORE: 9WWOS F1
Read more »
In Central Australia, these young Indigenous men have their sights set on the world of gamingA group of young Indigenous men have become new players in the world of video game media, creating a new web series produced in the heart of Central Australia.
Read more »
Formula 1 young gun survives horrific crashZhou Guanyu said he was “all clear” Sunday after a frightening first-lap crash that brought the British Grand Prix to an immediate halt. WWOS
Read more »
‘It feels amazing’: revellers young and old celebrate Pride in LondonThe parade, celebrating its 50th anniversary, is led by the Gay Liberation Front, which organised the first UK protest in 1972
Read more »
Smells like a lack of teen spirit? Triple J on the slide as the youth switch offThis time last year Triple J was holding on to a 7.7 per cent market share in the 18-24 demographic. That figure has almost halved in the latest survey.
Read more »