Meta's CEO Mark Zuckerberg and CTO Andrew Bosworth are spending the 'most' of their time working on the company's new AI unit, Bosworth said in an interview
Meta's Reality Labs division, which is overseen by Bosworth and is home to the company's metaverse technologies and projects, posted ain 2022. But digital advertising makes up the bulk of Meta's revenue. The company reported $116.61 billion in revenue in 2022.
Bosworth told Nikkei that he expects the company will debut some commercial applications using AI this year, and it could help the company's profit-driving ad business. For instance, he said companies can use AI to create ads by generating several images that work for different audiences instead of relying on a single-image advertising campaign."In the future, you might be able to just describe the world you want to create and have the large language model generate that world for you," Bosworth said in the report. "And so it makes things like content creation much more accessible to more people.
The company hopes to eventually apply its AI technology to all of its services and products, including both Facebook and Instagram, according to the report.
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