Marketing technology company Metigy, an IPO hopeful backed by some smart Australian investment shops, has called in administrators.
Marketing technology company Metigy, an IPO hopeful backed by some well known Australian investment shops, has called in the administrators only months after planning a capital raising that was seeking a $1 billion-plus valuation.
Cathro confirmed his appointment when contacted by Street Talk on Monday, but declined to comment further. Metigy was founded in 2015 by David Fairfull and Johnson Lin, and was named by combining the name of the Greek goddess of wisdom and thought Metis with the word strategy.It was set up to provides small business clients with an artificial intelligence-fuelled platform that could provide insights on their potential customers for marketing purposes.
However, the company picked up capital from a raft of institutional investment firms in recent years, including Five V Capital and Thorney.
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