Read our full review for _MARQUESALMEIDA's Spring 2020 collection:
Marta Marques and Paulo Almeida have been thinking hard about what they’re established with their brand recently. I’ll take the liberty of condensing what the couple said in their Hackney Road studio: it’s what they do with denim—they were the ones who triggered the whole holey, shredded jeans trend with their first show in 2010—and then asymmetrical sloppy knits, and subsequently, a cool kind of glamour that’s wearable on the street.
They gave over the beginning of their show to the video-screened thoughts of some of those M’A girls, the diverse gang of friends and models who they’ve gathered through their online enterprise. They’d simply asked them to imagine what they’d want to tell their daughters of the future. The unrehearsed answers—an effective, reflexive device for verbalizing what we should all recognize in ourselves—were incredibly moving to watch.
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