Marvel's ShangChi crushed box office expectations. Will that convince Disney to keep Eternals in theaters?
,” Disney CEO Bob Chapek called its old-school theatrical release an “interesting experiment.”
“Marvel has set a remarkable standard for itself, and the opening is just below average for a Marvel series launch,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “Under normal conditions, Marvel would not launch on Labor Day and the opening would be bigger.”
Those are unknowable questions, making it challenging to predict Disney’s plans for Marvel’s upcoming installment “,” which is scheduled for Nov. 5. It could follow in the path of “Shang-Chi” and play exclusively in theaters for 45 days before moving to digital platforms, or it could replicate the pandemic-inspired rollout of many of the studio’s new movies, such as “Black Widow,” “Cruella” and “Jungle Cruise,” which premiered simultaneously in cinemas and on Disney Plus for $30.
A key difference between “Black Widow” and “Shang-Chi” is the former centers on a hero that moviegoers have gotten to know and love through a swath of Avengers mash-up movies. In contrast, “Shang-Chi,” starring Canadian actor Simu Liu as the eponymous hero and “Crazy Rich Asians” breakout Awkwafina as his best friend-turned-sidekick, follows a character that doesn’t have as much brand awareness as, say Iron Man, Spider-Man or even Thor.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Here’s When ‘Shang-Chi’ Will Be Free on Disney+ if You Can Wait That LongIf you don't want to go to the theaters, here's when you can watch 'Shang-Chi' at no cost. 😋
Read more »
How 'Parent Trap's' Hayley Mills survived kid stardom, bulimia and losing her Disney moneyWalt Disney cast Hayley Mills in 1960’s “Pollyanna,” offering her a seven-picture deal that would make her one of the most famous child stars in the world. How she survived kid stardom, an eating disorder and losing her Disney money.
Read more »
Former Disney Marketing Prez Ricky Strauss One Of Five To Join Board Of New App BinjEXCLUSIVE: Former Disney President of Marketing Ricky Strauss is one of five joining the advisory board of new entertainment app Binj. Binj is an app which provides recommendations from friends and…
Read more »
'I could have really used a hero like this': Destin Daniel Cretton discusses his Marvel debut and the 'burden' he carried into 'Shang-Chi''Shang-Chi and the Legend of the Ten Rings' director Destin Daniel Cretton set out to make 'a family drama wrapped in the spectacle of a kung fu martial arts movie' -- and ended up telling the story of a hero his younger self could have looked up to.
Read more »
Box Office: Marvel’s ‘Shang-Chi’ Nabs Legendary $140M Worldwide OpeningMarvel's 'Shang-Chi and the Legend of the Ten Rings' showed that the Labor Day holiday is as much a fertile launching pad for a big-deal franchise title as any other weekend.
Read more »