Daily News | Matriarchy Build is fighting the patriarchy one DIY home project at a time
. Ainslie, 40, and Soslow, 42, saw an appetite for home improvement advice from women to empower women., which offers one-on-one virtual consultations with tradespeople who are women or nonbinary. They describe their business as “Queer, Latina, and woman-owned.”
“Not only is it teaching you, ‘How do I do x, y, or z?’” Alpern, 36, said, “but it’s also giving you the confidence to speak up to your professionals on-site.”Alpern, founder of Madison Alpern Interiors, bought a house in Whitemarsh Township last September that would be her first gut renovation, and she worried about hiring the wrong contractor.
“I tend to have a hard time sticking up for myself,” Alpern said, “so I feel like she gave me the confidence to speak up a little more.”“You have to listen to your gut,” she said. “But I was constantly being told, ‘I have 20 years of experience. I got you.’” “The feedback I always got was, ‘Wow, you looked me in the eye when you were explaining things,’” she said. “It empowered me to feel good about starting the business.”“Because people are sick of the norm and I’m not the norm, it made me successful,” she said. “Being a woman, I’ve never had to advertise. Everything has been word of mouth.”
Herring shared advice for projects Bennett could do and recommended a woodworker to build a coffee cart. She gave step-by-step instructions for repairing holes in drywall, recommended materials and tools, and shared where to find them.
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