Mattel just dropped its 'Creatable World' line, which features gender-neutral dolls marketed for all kids, not just girls.
, a doll line designed to keep labels out and invite everyone in—giving kids the freedom to create their own customizable characters again and again.”Each $29.99 kit includes more than 100 possible looks that can be created by switching out wigs and outfits.
Mattel says the dolls are a “blank canvas” that kids can use to create whoever they want to play with, whether they’re modeling their dolls after themselves, a friend, a parent, or someone else. The dolls can be boys, girls, neither, or both. They reflect the world kids actually live in now, and that’s truly a beautiful thing. It allows kids to pretend and play outside of the limitations that are typically imposed on them by society.
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