It's about time.
Toy company Mattel has announced the release of a new gender-inclusive doll line called Creatable World. According to CNN, this new line is all about customization; customers can create their own doll by selecting from an array of hairstyles, clothes, and accessories, thus creating a toy that is without labels and isn’t dictated by gender norms.
ADVERTISEMENT Mattel claimed in a statement that the idea for the line originated from the concerns both parents and children had about gendered toys. TIME reports that the toy company tested the gender-neutral doll with 250 families across seven states, including 15 children who identify as transgender, non-binary, or gender-fluid.
Despite the growing push for gender-neutral toys, some people already oppose the release of Creatable World and view it as a political statement; Mattel’s President Richard Dickson insists that the dolls aren’t intended as such. “We’re not in the business of politics, and we respect the decision any parent makes around how they raise their kids,” he said in an interview with TIME. “Our job is to stimulate imaginations.
Mattel, well-known for its production of hyper-feminine Barbies, is the first major toy company to create a gender-neutral doll line. Creatable World will now allow transgender and non-binary kids to see themselves in the things they play with.
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