Mattel wants to pay you $277 an hour to play Uno
The toy company is hiring someone to promote the release of their new game, Uno Quatro. The chosen applicant will be paid $4,444 a week for four weeks to play Uno Quatro with strangers in New York City and create social media content featuring the new game. Uno Quatro is a new version of Uno that combines connecting four tiles in a row, as in Connect 4, with the classic Uno feature of matching numbers and colors.
“This really reflects the state of marketing today…the question is how do you get people engaged and interested in a brand [like Uno] that has been around for 50 years,” Calkins says. “For many brands TikTok is the key.” For Uno, Mattel is featuring their applications on TikTok to alert users of the quirky new job, and the company is encouraging Uno lovers to apply by stitching their video before the August 10 deadline.
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