After introducing a new character for the first time in 10 years and giving a makeover to their other 'spokescandies,' M&M's has now announced it's putting an 'indefinite pause' on the characters...
“Chief of Fun.”
“As Chief of Fun, Maya will use her comedic talents and captivating personality to help M&M’s build on its mission to create a world where everyone feels they belong. Her first appearance with the brand will be in M&M’s upcoming Super Bowl LVII campaign,” an M&M’s spokesperson told Simplemost, adding that the “Is The Spokesperson Change Real—Or A Super Bowl Ad Stunt?
Because this change comes weeks after Mars announced M&M’s would be returning to the Super Bowl this year, however, you may be wondering or simply a publicity stunt that will be revealed in the brand’s ad during the Big Game. While a representative did not respond when asked for comment on that particular theory, the brand does say to check“Mars has delivered some of the most buzz-worthy Super Bowl moments over the years, and we’re inspired by the M&M’s brand being back in the mix in a new way for 2023,”.
Imagery included with the announcement of the Super Bowl commercial shows all seven “spokescandies” on the football field, which may also be a hint that they will indeed be making an appearance along with Rudolph. However, that announcement predates the recent announcement, so it’s hard to know for sure.
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