City agencies were instructed on Monday to promote a video of the city’s work with asylum-seekers and were told that the mayor would receive a report on those who complied.
Make your contribution now and help Gothamist thrive in 2023.Mayor Eric Adams is ordering all city agencies to promote a positive portrayal of his administration’s response to the migrant crisis in a highly coordinated social media blitz as he faces mounting criticism over his handling of the issue.
Adams has sought to have tighter control over his messaging and has employed podcasts, newsletters and frequent social media posts. Just last week, he promoted his press secretary, Fabien Levy, to deputy mayor for communications, an uncommon role in City Hall. Levy was copied on the email sent to agencies on Monday.
The email's recipients were asked to fill out a form that would provide the mayor’s office with the names of individuals who posted the video as well as all of the platforms on which it was shared. “The mayor has been getting tough media coverage,” said George Arzt, a political consultant who served as a press secretary to former Mayor Ed Koch. “This will help dampen that somewhat.”
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