Meanwhile, Chick-fil-A and In-N-Out Burger received the highest customer loyalty marks, according to the survey.
. Kevin M. Ozan, McDonald’s chief financial officer, pointed out that digital growth remained "a key driver of success in the U.S." during a January earnings call.
"Consumer choice of brands visited become sticky quickly and can be hard to change. If there’s an outright winner across cuisine types and brands, that winner is Firehouse Subs, who receive high positive affinity marks and no negative consumer associations," the survey report said. When looking closer at different food categories, Dutch Bros Coffee had the highest score for customer loyalty among coffee, breakfast, and bakery brands, followed by Krispy Kreme.
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