This new style of McDonald's caters to ordering ahead and third-party delivery drivers. Question: Does a Big Mac pushed out on a conveyor belt change the experience? Or is it already mechanized so much that it doesn't matter?
McDonald's revolutionized the American fast-food industry with its innovative design and rapid service. Now, the company is looking toward the future with a brand-new concept focused on mobile orders and drive-thru customers.
The new restaurant has two drive-thru lanes: one for traditional ordering and one for mobile and online orders. If you’ve ever been stuck behind a family ordering a dozen Happy Meals , you can understand the convenience of a dedicated order-ahead window. Like something out of, the order-ahead lane uses your location to time your order and delivers it to your car on a conveyor belt.
“At McDonald’s, we’ve been setting the standard for Drive Thrus [their caps] for more than 45 years,” Max Carmona, senior director of global design and restaurant development for the company wrote in an. “As our customers' needs continue to change, we are committed to finding new ways to serve them faster and easier than ever before.”
Inside, you won’t find traditional tables and chairs, much less a PlayPlace for kids. This location is specifically for people who want to enjoy their meals on the go or at home. A special entrance invites delivery drivers to grab pick-up orders. With the rise of delivery services like DoorDash, Grubhub and UberEats, this new model exemplifies how these services may begin to alter the architecture of physical restaurant locations. Customers can still walk inside to order, but instead of interacting with an employee, they'll order at a kiosk and wait to take their food to go.
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