There was no public announcement of the extension, which prevents other wagering businesses, including McLachlan’s new employer Tabcorp, from advertising or promoting their odds on AFL platforms until 2028.
Gillon McLachlan oversaw an extension of the AFL’s multimillion-dollar advertising sponsorship deal with wagering giant Sportsbet until 2028 before he departed the league.
Two people with knowledge of the AFL’s strategy, who asked for anonymity to speak freely, said there was little room or willingness for the league to change its approach.The partnership started in 2014 when the league ended its deal with Tabcorp, moving to Crownbet, which, after a series of mergers, became Sportsbet – now Tabcorp’s main competitor.
McLachlan, representing the AFL, told a parliamentary inquiry into online gambling last year that wagering deals earn the league “a material amount of money that makes a contribution to affordability, to access and to community”. McLachlan knows the equation better than anyone as it was McLachlan, then a 30-something commercial manager of the AFL with a family history in horse racing, who first struck a partnership between Tabcorp and the league in 2006.
However, most Victorian clubs abandoned betting sponsorships around 2016, instead partnering with the Victorian Responsible Gambling Foundation to replace that revenue.
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McLachlan brokered extension of Sportsbet deal before he left the AFLThere was no public announcement of the extension, which prevents other wagering businesses, including McLachlan’s new employer Tabcorp, from advertising or promoting their odds on AFL platforms until 2028.
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McLachlan brokered extension of Sportsbet deal before he left the AFLThere was no public announcement of the extension, which prevents other wagering businesses, including McLachlan’s new employer Tabcorp, from advertising or promoting their odds on AFL platforms until 2028.
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Ex-AFL boss Gillon McLachlan walks away from role with Racing Victoria as chair left empty7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
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Former AFL boss Gill McLachlan appointed as Tabcorp CEOMcLachlan stepped down from the AFL last year and recently signed as a senior advisor for Blackstone, the US private equity owner of Crown Resorts.
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Read more »