McLaren to debut innovative dynamic sponsor logos in F1

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McLaren to debut innovative dynamic sponsor logos in F1
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The McLaren F1 cars will run with innovative new sponsorship displays from the USGP Full story ⬇️

As part of an exclusive deal that the Woking-based squad has signed with British company Seamless Digital, bothThe dynamic panels, which are fitted in sections along either side of the cockpit and will be clearly visible from onboard cameras, allow the team to change the branding on the car as it chooses.

McLaren’s pioneering use of the technology is a first in motorsport and, as part of its agreement, the team has the right to use it in its other racing activities. “We are pleased to work with Seamless Digital to debut one of the most exciting innovations in digital advertising technology,” she said.

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