The editor-in-chief of TandCmag leads the 176-year-old magazine with a gimlet eye toward the excesses of the rich and famous.
between denizens of Laguna Beach over a nine-foot, $1 million backyard Dale Chihuly sculpture and the new rules of college admissions, where “the merely rich and only sort of powerful attempt to secure Ivy League admission spots without the old bag of tricks,” as the display copy on a society“We cover the world of our readers, but we also cover our readers,” Volandes explains. “We cover wealth as a journalistic subject.
One thing there is little question about is the survival of the brand in all of its in-real-life glory. In an era of dwindling print publications many Hearst titles, including Town & Country, have had their print issues downsized. But the company is fully committed to maintaining a print product. “We are pretty bullish on print,” says Lewis. “We are privileged to create a product in this media landscape that consumers want to have in their hands. Like a lot of fashion brands, photography is 50 percent of the story. And that representation really thrives on a big, lovely, beautifully printed sheet of paper. And so to me, it feels foundational to the brand.”
The magazine publishes nine times each year and also hosts several signature events, including its annual Philanthropy Summit, which will return to the in-person format this fall. Town & Country has seen its print and digital revenue rebound after the industry-wide decline in advertising at the outset of the pandemic. In June, the magazine’s site notched more than 13 million unique users, a 14 percent year-over-year increase.
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