'Made in India, to me, represents something incredibly luxurious.' Michelle Ranavat
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.six years ago, she discovered the only thing that helped: Ayurvedic oil from India.was impressed with her regimen, and wanted to explore more Ayurvedic recipes. But she couldn't find the same quality of ingredients in the United States.
It was 2016. Ranavat had been laid off from her job at Lehman Brothers, so she was back working at her dad's pharmaceutical business. It was an industry she grew up in; instead of attending "fancy Summer camps" as a kid, Ranavat would visit the company's warehouse. "I was picking and packing orders… I literally grew up [there]," she tellsThough her mother — who immigrated to the U.S.
"That was the lightbulb moment when everything in my life came together: my science background, knowing how to source quality [ingredients], along with this interest in the beauty world," Ranavat says. First, Ranavat and her father went to an Ayurvedic conference. "We just immersed ourselves in experts in the field and got a sense for what it was," she explains. "I want[ed] to put my own spin on it. I want[ed] to make this something that represents who I am."
After the conference, Ranavat started to learn how to recognize and source ingredients for a potential beauty line. When she stepped out onto her first production factory floor, she felt "very at home." With that, Ranavat began her eponymous brand in 2017. This month, it will become the first South Asian-founded Ayurvedic skin-care brand to launch on
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