Meet Sweedies, a Beauty-inspired Cannabis Brand

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Meet Sweedies, a Beauty-inspired Cannabis Brand
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Beauty veterans Olivia Sheehan and Rachel Richman are creating snackable CBD- and THC-infused fruit gummies.

“It came from something we saw was missing,” said cofounder Olivia Sheehan. “We’re both foodies. We’re both from theindustry. There’s obviously nothing but beautiful branding and brands in the beauty industry and that wasn’t there in cannabis.”

While the team is aiming to market to any cannabis-curious consumer, they believe the product speaks most to women. “We wanted it to be a mood-boosting experience,” said Richman. “All of these things help with stress response and mood-boosting creative effects.”

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