This article delves into the diverse world of travel influencers, categorizing them into seven distinct types based on their content and approach. From daredevils exploring dangerous destinations to luxury-focused reviewers indulging in premium travel experiences, the article highlights the unique characteristics and platforms of each influencer type.
A quick glimpse at social media may confirm your long-held suspicions: everyone’s a travel influencer nowadays, with Grandma and Grandad uploading photos of their latest cruise to Facebook, while the nieces transform a week on a Thai island into a Kardashian-worthy reel for TikTok. Some people, however, do it so well that they’ve forged a career out of travelling the world and posting about it.These lucky globetrotters seem to fall into seven distinct types of influencer.
“No one is ever going to feel sorry for an influencer sitting in First Class and that’s valid. I don’t!” saysof God Save The Points. “What’s less considered though is that you’re rarely in control of your own time, often flying seven-plus time zones away for a single day and immediately turning around – and that most of the flight is spent documenting it for others, rather than being in Out Of Office mode.
Some of these accounts are more riveting than others: there are only so many ‘what-I-ate-in-a-day-at-Disney World’ reels you can watch in one sitting, but the low-fi voiceovers and dry reviews ofare as addictive as MSG. The best ‘foodfluencers’ have also played an important role in the democratisation of the food scene, highlighting tiny, tucked away restaurants as well as pricey Michelin-starred palaces.In Italy, making pasta sauce with a nonna.
TRAVEL INFLUENCERS SOCIAL MEDIA ADVENTURE TRAVEL LUXURY TRAVEL AIR TRAVEL
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