Meet Ruth Handler, the American who co-founded toy-industry giant Mattel; she was also the creator of Barbie, introduced at the International Toy Fair in New York in 1959.
Mattel co-founder Ruth Handler reshaped consumer culture with the debut of Barbie in 1959. The role-model doll is one of the most popular toys in history, while Handler, daughter of immigrants, offers young women her own inspirational example.She introduced women of the future to an inspirational role model. The lithe, buxom, 11½-inch tall bombshell doll was introduced in 1959.
She provides her own inspirational real-life story of female empowerment greater than Barbie’s imaginary dream world." Handler biographer Robin Gerber told Fox News Digital.Gerber is the author of"Barbie and Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her." Ruth and Elliot Handler told security analysts about their toy-making company Mattel, Inc., in March 1968.
Ruth Handler proved a natural. She landed her first sale at a gift shop on Wilshire Boulevard. Many more followed. By the mid-1940s the Handlers were taking in $2 million per year — about $34 million in 2023 dollars — according to several reports. "In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns," Time magazine wrote in a 1962 report on the company’s surging sales, under the headline"All’s Swell at Mattel."
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