Meet the Creative Promoting an Aggressively Cute Lifestyle Through Fashion and Art

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Meet the Creative Promoting an Aggressively Cute Lifestyle Through Fashion and Art
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  • 📰 TeenVogue
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Kamilah Jones of Hard Decora is on a mission is to give people radical confidence through fashion.

have fashion shows and art events in the West where they spread the message of having fun with fashion. There are so many different style genres stemming from Harajuku and Shibuya, and each fashion has its own culture. These distinct patterns are also present in the American representation of those styles. Decora kids, for example, are what I call the scavengers of the style landscape.

I think seeing someone like me owning a business, working full-time as a graphic designer, and married, they can feel like adulthood and whimsy can reside together. For the clothes I design, I often have curse words, sexual themes, and weapons mixed with the pastel or rainbow color schemes. I think goths and punks have a stylish and tough air to them, but my fellow pink punks can be tough too. My brand is for those that are sweet but are not naive or shy about what they want.

I wasn't always supported, though. My stepmother, for example, was the total opposite and thought I should be cautious of wearing weird things. She was afraid I'd be bullied or that it meant I'd go down a "dark path." I think a lot of my work is working through that dichotomy. Embracing my mother's energy and rejecting those that challenged my dreams, telling me I could be creative but only in a certain way.

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