Meet the duo behind some of minor league baseball's unique names

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Meet the duo behind some of minor league baseball's unique names
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They're behind such team names as the Richmond Flying Squirrels, the El Paso Chihuahuas, the Akron Rubber Ducks, the Jacksonville Jumbo Shrimp and — one of their most iconic feats — the Rocket City Trash Pandas.

Keeping fans engaged is key to a minor league baseball team's survival, according to Maria Valentyn, vice president of entertainment for the Beloit Sky Carp, a Wisconsin minor league affiliate of the Miami Marlins. That's where two lifelong friends come in with their unique marketing ideas to reel in audiences.

Season ticket sales for the Sky Carp are up more than 6,000%. Valentyn attributes some of that success to Klein and White. "We sent 150 letters to every minor league baseball team across the country, and one got back to us, and they said, 'If we like it, we'll buy it.' And we turned my bedroom into an office at my parents' house, and Brandiose began," Klein said.

But the logo featuring a raccoon in a trash-can rocket ship took off with fans after the COVID-19 pandemic canceled the team's first season.

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