Temu and Shein are among the world's hottest shopping apps. They are also Chinese. Is that a problem?
Temu and Shein are the latest and loudest Chinese shopping companies to enter your life.
Unlike most Chinese e-commerce or app companies — and that includes PDD and TikTok owner ByteDance — Temu and Shein are mostly interested in people outside of China. The whole point of these apps is for Chinese manufacturers and merchants to sell to the rest of the world. Other Chinese shopping companies, including e-commerce titan Alibaba, haven’t been as successful outside their home country.
. But never before have so many Americans bought products from Chinese manufacturers and through Chinese apps.This is an end to the first era of global retail and the potential beginning of a new unknown in your consumer life. For decades, companies like Black & Decker, Old Navy and Nike manufactured their products in countries like China or Vietnam. Those factories probably made power tools, sweatshirts and shoes for many other brands, too.
But now a factory in China can sell what it makes directly to shoppers like you. It works partly because we’ve gotten used to buying stuff on Amazon or Instagram without caring which company made the product.If factories and suppliers in China are cutting out stores and brands and selling products to us, that might mean Amazon, Walmart, Old Navy and Black & Decker become less relevant.
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