When Daisy and Matilda Johnson struggled to find refillable skincare products they loved, launching their own line felt like the right move. | najsambul
The beauty industry has a waste problem, contributing close to 12,000 tonnes a year in Australia, so when teenage sisters Daisy and Matilda Johnson from Melbourne’s Mornington Peninsula started their sustainable skincare brand, they wanted to avoid contributing to the problem. Their solution? Refillables.
Matilda Violet Johnson and Daisy Truth Johnson launched their refillable skincare brand with sustainability at the forefront of their business model.“Refillables are the way forward,” says older sister Daisy, 16. “As the younger generation that will be facing environmental issues, we wanted to create a brand that focused on sustainability.”
About 700-1000 customers a month buy refillable products on Adore’s website with this number expected to grow as more brands look to add refillable products to their ranges. “Products can only be refilled a limited number of times before the containers break down,” says Marc Lichtenstein, chief financial officer at recycling company Close The Loop.Lichtenstein says recycling “needs to be planned at the design stage not at the end.”