Russell Coutts, CEO of SailGP.
What niche sport will get hot next?the CEO of the upstart professional racing organization SailGP, is making his case for sailing, that genteel elitist country club pastime which is indeed gaining some momentum in the U.S. Coutts, the five-time America’s Cup winner, 1984 Olympic gold medalist and two-time world sailor of the year, co-founded SailGP in 2018, along with Oracle founder and chairman.
The sport of sailing did not have a regular annual championship that was professionally televised and marketed before SailGP. We haveOther people have referred to it as a Formula -style championship on water. The difference between what we are doing and what other sports, like motor sports, are doing is our boats are identical. Even though they are evolving constantly and we’re introducing new tech, other teams get to access that new technology together. We’re a centrally managed organization.
With Rolex, we did a five-year agreement in our first year. They came back to us, between seasons two and three, with a new proposal, extending the partnership out 10 years. The value is easily measurable. The data doesn’t lie. Our partners see that data. That is why we have great confidence. Sorry to introduce some skepticism to the Formula 1 comparison, but why would a fan prefer watching SailGP catamarans topping out at speeds of 60 miles per hour on water, when F1 cars exceed 200 miles per hour?
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