Calling all brides-to-be who love color 👰♀️💐💕 SUSAN_ALEXANDRA
And now, the brand is making its foray into the bridal space with a collection of ornate beaded accessories ranging from crowns to capelets to champagne bags.
"We were getting questions about [bridal] for so long," Susan Korn, the brand's founder and creative director, told POPSUGAR."And finally, we were like, 'OK, let's actually do something about it.'" It made sense to branch out and have those offerings in place for brides seeking that bold, vibrant, signature Susan Alexandra touch for their big day. The brand had already been producing one-off bridal items, Korn revealed, before the official launch. The custom requests were primarily bespoke bags that brides would wear on theirday. Another popular specialty item? Grooms looking for whimsical, unconventional ring boxes.
"We did a lot of custom versions of those, like with different initials on them and with different colors and designs," Korn said."It was really, really cute. We were doing so many of those that I was like, 'Let's just keep them existing in the collection as a permanent thing.'"
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