Megyn Kelly praises the replacement of former Bud Light marketing executive Alissa Heinerscheid -- who's said to have been the brains behind the Dylan Mulvaney partnership that caused a ruckus among beer drinkers.
-- who, up until recently, was the marketing VP in charge of Anheuser-Busch's Bud Light brand -- has been replaced by... Budweiser's global marketing VP. In other words, he's going to handle both brands, it seems, for now.
The other news coming out of this ... Heinerscheid is apparently taking a leave of absence. That's a big deal, seeing how she's been in charge of Bud Light since last June. She was on record as wanting to freshen up the brand and make it modern ... and more inclusive. Now, in light of all this ... her decisions seem to have backfired. It's unclear if she's coming back to Anheuser-Busch -- or if this is it for her. Either way, her job's been replaced.
A statement from Anheuser-Busch reads in part ..."[W]e have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities."This seems to be addressing reports that Anheuser-Busch was out of the loop on the whole
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